The catalogue is holding us back.
Inconsistent product data, awkward categories or search that makes the right products hard to find.
Bring structure to the catalogue →SHOPIFY · PRODUCT DATA · COMMERCE OPERATIONS
Complex commerce.
Working together.
I help established ecommerce businesses make Shopify work properly across product data, systems and the customer experience. For senior leaders managing large catalogues, multiple channels and complex operations.
Shopify / Shopify Plus · ERP / PIM · Merchandising · Search & discovery
Sudhakar’s commerce experience across Australian & UK brands
Selected brands supported through employment and contract roles. Experience also includes The Deluxe List and Luxury Finds. Scope varies by project.
DOES THIS SOUND FAMILIAR?
Your next stage needs
a stronger foundation.
For Heads and Directors of Ecommerce, digital and omnichannel leaders navigating large catalogues, connected systems and change projects.
Shopify and our systems don’t agree.
ERP, PIM, feeds and storefronts tell different stories. Every small change seems to involve five systems.
Connect the systems and ownership →The migration is done. The work isn’t.
Products are live, but collections, navigation, merchandising and operational workflows still don’t feel right.
Make the store work commercially →HOW LEADSYNCLink HELPS
Bring the moving parts
into the same plan.
Commercial understanding and practical delivery for established commerce businesses. Start with the bottleneck, then connect the right people, data and systems.
01
Shopify & Shopify Plus operations
Improve existing stores and support build, migration and change projects across catalogue structure, navigation and customer journeys.
Discuss your commerce challenge ↗02
Product data & ERP / PIM alignment
Clarify data ownership, taxonomy, attributes and the handoffs between your ERP, PIM, feeds and Shopify.
Discuss your commerce challenge ↗03
Merchandising, search & discovery
Make collections, filters, onsite search and product information reflect how customers shop, across your storefront and other channels.
Discuss your commerce challenge ↗04
Commerce workflows & channel expansion
Reduce operational friction and prepare catalogue, processes and customer journeys for new storefronts, markets and marketplaces.
Discuss your commerce challenge ↗PEOPLE I’VE WORKED WITH
Expertise is useful.
Trust is earned.
Recommendations for Sudhakar from managers and colleagues, shared on LinkedIn.
“During our months working together, we tackled the complex task of building a website with a catalog of thousands of products, a project that went significantly smoother than I ever expected thanks to his guidance.”
“Sudha communicates clearly, delivers results quickly, and brings a thoughtful, no-fluff approach to digital growth.”
“Suda is someone who brings both capability and a great attitude to the people around him, and I’ve really enjoyed working with him.”
“What stood out to me was his attention to detail and his willingness to look into issues properly rather than just applying a quick fix.”
Selected excerpts from LinkedIn recommendations. View Sudhakar’s profile and recommendations ↗
WORKING TOGETHER
A clear path from
problem to progress.
You should understand what needs attention, why it matters and what comes next.
01 / TALK IT THROUGH
Start with the bottleneck
Use our first conversation to explain the challenge, your current setup and the outcome you need.
02 / SET THE PRIORITIES
Agree on a practical plan
Define the scope, approach and costs before committing to delivery.
03 / BUILD & IMPROVE
Put the plan into action
Work through the priorities and review progress against the agreed goals.
SELECTED COMMERCE WORK
Inside real
commerce operations.
Examples from Sudhakar’s employment and contract work, across catalogue structure, merchandising and multi-store delivery.
Beales
Large-catalogue Shopify development
Supported the Beales Shopify build, including the Vantage development store, with category mapping, product organisation and merchandising across a broad department-store catalogue.
Catalogue structure · Taxonomy · Shopify build support
Party Delights & Ginger Ray
Seasonal journeys and merchandising
Built seasonal collection landing pages and supported category navigation, promotional bundles and product discovery across established UK party brands.
Landing pages · Collections · Bundles · Navigation
Scent Haus
A connected route across storefronts
Supported product setup, bundle experiences and Shopify Collective distribution across partner storefronts, including navigation and collection visibility.
Product setup · Bundles · Multi-store discovery
Builders Centre & Jaybro
Australian trade commerce experience
Commerce work across Australian building supplies and infrastructure brands, bringing practical experience of trade customers, broad product ranges and day-to-day ecommerce operations.
Trade commerce · Product ranges · Ecommerce operations
Further UK brand experience: Chi Chi London, The Deluxe List, Luxury Finds, Blue Inc and In The Style.
Talk through a similar challenge ↗ENTERPRISE COMMERCE FIELD NOTES
See how I think.
Before we work together.
Practical observations on commerce, product data, search and AI workflows, shared through LinkedIn and Growth Signals.
01 / PRODUCT DATA
Every channel has its own definition of “ready”.
A useful perspective when your catalogue needs to support more than your current store.
Read the field note ↗02 / SHOPIFY
Shopify Store Audit Field Notes.
A closer look at the details that deserve attention in a store audit.
View the LinkedIn post ↗03 / AI & COMMERCE
Would an AI agent recommend your products?
A question to consider as product discovery moves beyond traditional search.
Explore the discussion ↗Who is this best suited to?
eCommerce leaders and growing Shopify teams dealing with catalogue complexity, channel expansion, search visibility or conversion challenges. LeadSyncLink also supports focused SEO and website projects for service businesses.
Can you work alongside our existing team?
Yes. We can discuss how to support your internal team or current partners, with responsibilities and scope agreed before work begins.
Can we start with one specific problem?
Yes. A focused review or project can be a practical starting point. The first conversation helps identify what needs attention and whether we’re a good fit.
What happens on the first call?
It’s a 20-minute conversation about your goals, the current challenge and possible next steps. Bring a clear description of the problem; we can agree later if a deeper review is needed.
How do pricing and timelines work?
They depend on the scope, complexity and level of support. We discuss the approach and provide clear costs and expectations before starting.
LET’S CONNECT
What’s getting in the way
of your next stage?
Tell me about the commerce or growth challenge you’re working through. Let’s find a useful next step.
Book 20 minutes with Sudhakar ↗A focused first conversation.
- Your business and current setup
- The bottleneck you want to address
- Whether and how we can help