Table of Contents
Introduction to SEO Course - Search engine optimisation
Outcomes
Search Engine Optimisation Training Sydney
By the conclusion of this course, you should be able to:
- describe the primary search engine optimisation techniques for business websites
- discuss the methodology of effective SEO, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes
- gain access to new online tools and resources to help implement successful SEO campaigns
- discuss ‘link popularity’ and why it is a crucial part of the optimisation process
- look at ways to develop an effective link building program
- identify ways Google Ads and Google Analytics can be used as part of a search marketing strategy.
Content
- Overview of search engines and Google results
- The differences between SEO and PPC search rankings
- Why SEO is essential for any website
- What are the main ranking factors used by Google
- Identifying keywords used by searchers
- Planning and implementing optimised website content
- Optimising for local search, images and video content
- Website design issues to consider as part of an SEO strategy
- The importance of links and some ‘link building’ techniques
- Tracking the results from an SEO campaign
- The use of Google Search Console and Google Analytics
Intended Audience
Suitable for small business owners or website marketers who want to achieve more website visits from potential customers searching online. You may be planning to improve your own SEO performance or better understand and review the work of a third-party agency.
Delivery Modes
Virtual Classroom – 1-day virtual session Utilising highly accessible digital capabilities, virtual classrooms provide the benefits of live learning — working with peers, asking questions with immediate answers from facilitators, and stimulating deeper discussions — with the flexibility of online learning.
LeadSynclink’s Virtual Short Courses begin at 9:00 am and finish no later than 5:00 pm (AEDT/AEST).
Closed Cohorts Complete this training as a closed cohort to ensure consistency, alignment, and immediate application in the workplace. Bring your team together for a shared learning experience that delivers stronger engagement and a cost-effective, scalable solution for up skilling your workforce.
Learn it. Earn it. Share it.
By completing the Search Engine Optimisation (SEO) Strategy and Implementation course, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Print your certificate or share it electronically to demonstrate your ever-growing value to employers and peers.
SEO Training Courses in Sydney, Melbourne, Brisbane
In our search engine optimisation training sydney programs, participants will learn the processes and strategies to optimise websites effectively. You will discover how to position your website higher in search results, learn techniques to attract your target market and develop strategies to encourage site visitors to take desired actions.
Throughout the training, each student will have the opportunity to assess their own website to identify problem areas and develop strategies and actions they can implement post-training. We can provide a sample website if you do not currently have one. Prior web design or marketing experience is not required to attend this course.
All techniques covered adhere to Google’s official SEO guidelines and have been tried and tested for positive results. Topics covered are updated frequently to keep pace with the fast-moving search industry. Our SEO courses are delivered by experienced SEO consultants and certified trainers.
To view course dates and locations for our Beginner and Advanced SEO courses click the relevant course links below.
Why Learn SEO (Search Engine Optimisation)?
Learning SEO or how to optimise your website can increase the likelihood of people finding your business online and encourage them to take the actions you want them to take; for example, to purchase something, contact you or read specific information.
SEO Courses
SEO Essentials
SEO Essentials Develop a solid understanding of essential SEO techniques while learning how to optimise your website in this personalised, hands-on introductory SEO course. View Full Course Details
SEO Advanced
Fine-tune your existing SEO skills and site performance by exploring ‘off-page’ optimisation strategies, identify technical aspects that can help or hinder SEO and examine Google Analytics reporting. View Full Course Details
Course Manual
Printed course manual; an excellent reference guide for well after the training.
Course Manual
Certificate of Course Completion; to recognise your SEO skills.
Student Reviews
“Once again, Sud is excellent! Feel really prepared leaving this class and confident in SEO. I have learnt a lot and am looking forward to applying what I have learnt.”
“I completed both the Essentials and Advanced courses and I’m really glad I took part in both. They were incredibly valuable. Sud is a fantastic instructor; he went above and beyond to offer individual guidance and ensure everyone was on track. I’m definitely looking forward to attending more classes in the future.”
“This course was a good follow-up to the essentials. This course explained the terms that I previously didn’t understand. There is a lot of information however Sud was great at explaining everything.”
“Great course with lots of detail on different areas of interest for SEO. The instructor Sud was excellent and gave some great useful and actionable tips.”
“Sud is a great trainer, very interactive and engaged with every learner. Sud made sure to include everyone’s goals and created a training plan that aligned with everyone’s goals. Very impressed!”
“Currently the information is still processing through my head as there is a lot. However, I have grasped an understanding on most content considering how little knowledge I have. I feel that this will be very helpful long-term.”
“The session was highly informative and engaging. The presenter did an excellent job of making the content understandable and engaging. I’m leaving with valuable new insights that I can directly apply to my role.”
“Good refresh of the other day. Info around search console and backlinking was great. Analytics overview was a bit unnecessary for me. Resources were very appreciated as well. Potentially arranging the two days of training around 1. a focus on content to improve SEO 2. a focus on technical considerations to improve SEO could help people identify which day/s would be most useful or know what to expect from each? Not sure if the content would map nicely to full days though. Thanks again, Erin”
“Very beneficial and provided a great overview of SEO and how it works/impacts the marketing/running of a website.”
“The course was brilliant – it wasn’t entirely what I expected, it was a deeper dive than I expected for only being one day, and at times was a little overwhelming, but Sud was great and patient and used examples that were specifically relevant to our experience levels and needs.”
SEO Classes Sydney
Find & compare hands-on seo course sydney options near Sydney or live online. We’ve chosen 10 of the best SEO courses from the top training providers to help you find the perfect fit.
Learn More About Sydney SEO Courses
Search Engine Optimization (SEO) falls within the realm of digital marketing. For comprehensive SEO fundamentals, refer to Search Engine Land’s complete guide. It involves getting websites to rank higher in searches through organic and paid search. With organic searches, SEO experts focus on keyword searches, optimisation, and link building to achieve ranking goals. With paid SEO, SEO marketers use tools like Google Ads to place websites higher above organic results. SEO is one aspect of digital marketing and can work in conjunction with content marketing, Google Ads, and social media marketing to achieve broader digital marketing goals. Enrolling in in-person, virtual, or corporate seo training sydney programs is a great way to develop SEO skills and experience.
SEO Careers in Sydney
Learning SEO can lead to various career opportunities in digital marketing in Sydney. It is common for individuals with this skill set to secure jobs such as:
- Digital Marketers
- Digital Analysts
- Search Managers
- Optimisation Specialists
- Social Media Strategists
These roles are important to businesses, health, government, technology, finance, tourism, investment, and many of the leading industries that are critical to Sydney’s economy. They offer high-paying salaries averaging around $90,000 a year.
In-Person SEO Classes in Sydney
In-person SEO classes are available throughout Sydney. They offer optimal learning opportunities that give beginners the start they need to be successful in digital marketing.
- General Assembly offers a 30-hour Introduction to SEO training.
- Dynamic Web Training offers one-day courses in SEO Essentials and SEO Advanced.
- Sydney Community College’s in-person courses include SEO and Google Analytics: Introduction Course for Beginners, Search Engine Optimization (SEO), and SEO and Google Analytics: Comprehensive Course for Beginners.
- University of Sydney Centre for Continuing Education offers in-person training in Introduction to SEO (Search Engine Optimization) and Web Writing with SEO.
Virtual SEO Classes
If you enjoy interactive learning, live online SEO classes provide hands-on, interactive learning opportunities that are as effective as in-person classes. These classes are led by experienced instructors and can be accessed from any location. Noble Desktop, which provides this tool, offers several live online SEO classes:
Digital Marketing Certificate is a comprehensive training program that covers multiple aspects of digital marketing. In this course, you will learn SEO, Google Ads, Google Analytics, and social media marketing.
SEO Bootcamp introduces you to search engine optimisation, keyword research, link building, how to prepare a website for SEO, and SEO strategies.
Social Media Marketing Bootcamp prepares you to use social media platforms like Instagram, Facebook, LinkedIn, YouTube, and TikTok for social media marketing. You will learn how to determine which platform is ideal for your goals and how to develop social media strategies.
Understanding how SEO campaigns function is as important as learning SEO. The Google Analytics Bootcamp will teach you how to gather, analyse, and track data from your SEO and digital marketing campaigns.
Leadsynclink SEO Training also offers live online SEO classes, including SEO Bootcamp and SEO in a Day.
Pioneers in the Industry – Since 2014
Early to Market: We’ve been at the forefront of SEO training since 2007, making us one of the pioneers in the Australian market. With almost two decades of experience, we’ve seen SEO evolve and have adapted our strategies accordingly, ensuring our students learn the most up-to-date techniques.
Trusted by Thousands: Our long-standing presence in the industry means we’ve helped thousands of businesses, from startups to established brands, successfully navigate the world of search engine optimisation.
Expert Trainers with Industry-Leading Experience
Trainers with Google Certified experienced: Our trainers have worked directly with Google and have an in-depth understanding of the platform from an insider’s perspective. They bring unparalleled expertise and insights into how to rank on Google, which you won’t find with other training providers.
Certified Experts: Our trainers hold high-level certifications in Google’s suite of products, ensuring that they are highly qualified to teach the most effective and cutting-edge strategies available.
Local Expertise for Australian Businesses
Australia-Focused Content: We understand the Australian market better than anyone else. From local targeting strategies to insights on local trends and consumer behaviour, we ensure that your training is tailored to your specific needs.
Compliance & Best Practices: Our knowledge of Australian advertising regulations and Facebook’s local policies ensures that you’re running your ads in a way that adheres to both legal and platform-specific guidelines.
Hands-On, Practical Learning Experience
Real-World Campaigns: Unlike other programs that focus purely on theory, we give you the opportunity to create and optimise your account live. Our hands-on approach ensures you walk away with practical skills you can immediately apply to your business.
Live Workshops & Ongoing Support: Through interactive live sessions, you can get direct feedback from our expert trainers and continue to receive support long after the course ends.
AEO/AIO: How to get ChatGPT and other LLMs to love your web content
- Learn what AI search engines look for when choosing source content
- How content differs from traditional SEO content
- How to write AEO/AIO/GEO-friendly content your audience will love too
- Advanced prompts for keyword research, content planning and writing
Recommended External Resources for SEO Learning:
Official Google Resources (Highest Authority)
- Google’s SEO Starter Guide: Google’s SEO Starter Guide
- Perfect for linking when discussing “SEO best practices” or “Google guidelines”
- Google Search Essentials: Google Search Essentials
- Link when mentioning “search engine guidelines” or “ranking factors”
- Google Analytics for Beginners: Google Analytics for Beginners
- Great for the Google Analytics sections of your course content
- Google Business Profile Guidelines: Google Business Profile Guidelines
- Useful for local SEO training sections
Industry Authority Sites
- Search Engine Land’s SEO Guide: Search Engine Land’s SEO Guide
- SEMrush SEO Best Practices: SEMrush SEO Best Practices
- Google Analytics Training Resources: Google Analytics Training Resources
Key questions
How much does an SEO course cost?
SEO course costs in Sydney typically range from $500 to $2,500 depending on the depth and duration of the training. One-day essentials courses generally cost between $500-$800, while comprehensive multi-day programs or advanced certifications can range from $1,200-$2,500. Virtual courses tend to be more affordable than in-person training, and group discounts are often available for corporate bookings.
Is an SEO course worth it?
Absolutely. SEO courses provide substantial return on investment by teaching you skills that can significantly increase your website’s visibility and organic traffic. With digital marketing roles in Sydney averaging $90,000 annually, the knowledge gained from quality SEO training can lead to career advancement or business growth. The practical skills learned can be immediately applied to improve your website’s search rankings and drive more qualified leads.
What is the best course to learn SEO?
The best SEO course depends on your current skill level and goals. For beginners, comprehensive courses covering SEO fundamentals, keyword research, content optimisation, and analytics are ideal. Look for courses that offer hands-on experience, are taught by Google-certified instructors, and provide ongoing support. Programs that combine theoretical knowledge with practical application and include both technical and content-focused SEO strategies tend to deliver the best results.
How long does it take to learn search engine optimization?
Learning basic SEO concepts can take 1-3 months with consistent study, while developing intermediate to advanced skills typically requires 6-12 months of practice and application. Most intensive SEO courses provide foundational knowledge in 1-5 days, but mastering SEO is an ongoing process due to frequent algorithm updates and evolving best practices. Continuous learning and staying updated with industry changes is essential for long-term success in SEO.
1. Business Directories and Listings
Submit your blog to Sydney-specific directories to boost local visibility:
True Local (Sydney)
Yellow Pages Australia (Sydney category)
Hotfrog Australia (Sydney)
2. Forums and Q&A Platforms
Engage in Sydney-focused communities and share your blog as a resource:
Whirlpool Forums (Search for SEO/Sydney threads)
Quora: Answer questions like “How to improve local SEO in Sydney?”
Reddit: Participate in r/sydney, r/SEO, or r/DigitalMarketing
Facebook Groups: Sydney Small Business Network, Australian Digital Marketers
3. Guest Blogging
Target Australian SEO/marketing blogs and Sydney-centric platforms:
Search Engine Journal (Focus on local SEO case studies)
SmartCompany (Pitch Sydney-specific SEO trends)
Dynamic Business (Australian audience)
Sydney-based digital agencies’ blogs (e.g., Luminary, Wolfgang)
4. Local News and Community Websites
Reach out to Sydney media outlets:
The Sydney Morning Herald (Business/tech sections)
Time Out Sydney (Marketing/tech guides)
Concrete Playground Sydney (Local business features)
AU CBD (Sydney business news)
5. Social Bookmarking Sites
Share your blog on platforms with localized tags (e.g., #SydneySEO):
Pinterest: Create boards like “Sydney SEO Tips”
Flipboard (Curate a Sydney SEO magazine)
Mix
LinkedIn Articles (Tag Sydney businesses)
6. Niche Platforms for Sydney Businesses
Leverage local business networks:
LinkedIn Groups: Sydney Digital Marketing Professionals, SEO Australia
Sydney Chamber of Commerce (Website/blog contributions)
7. Content Sharing Platforms
Repurpose your blog for broader reach:
Medium: “SEO Trends for Sydney Businesses in 2024”
SlideShare: Create a summary deck (e.g., “Sydney SEO Case Studies”)
YouTube: Mention the blog in a video about Sydney SEO
Issuu (Publish a visually rich PDF version)
8. Blogging Communities
Submit to SEO/marketing communities:
Inbound.org
Triberr (Join Australian marketing circles)
